Everything tastes better turned up.
To promote the Red Truck Beer Company’s summer concert series, we literally turned the brand up with a limited edition beer case that doubles as a fully functioning acoustic boombox. No batteries, sockets, or guitar-strumming required.
We designed and prototyped the box’s lo-fi amplifier in-house and used a QR code to link it to a playlist featuring artists from the concert series. The limited edition release was launched with a social contest that gave beer and music fans a chance to win a Red Truck Boombox and tickets to the show.
Part science, part design, all awesome. Through never-been-done-before cardboard engineering, we created a box that could hold beers and also function as a passive amplifier. It’s short, sweet, and to the point.
