Problem: The Insurance brokerage category tends to be both crowded and unbearably boring. To build brand awareness, Nuera was looking to stand out and define their relevance to a (mainly) millennial audience in comparison to legacy brands.
Insight: The lifestyles, interests, and trends of modern life come with some particular (and peculiar) hazards. Nuera “gets” this, has personality, and can take care of you.
Solution: A series of short, share-worthy videos to make Nuera famous and position them as an insurance brand for life in 2018 and beyond. It’s not your parents’ insurance company. It’s insurance for a new era.