Hope Lunchbox



You couldn’t click the home icon on Facebook and Instagram yesterday without bumping into a photo of a child, standing proudly in cool, new threads on the steps of their home as they brace for their first day back at school. Social media is a hub for proud mums and dads, we partnered with Hope Mission: Alberta to join in the conversation by creating an interactive Insta profile to help attract donations to feed underprivileged and vulnerable kids at school.

When a user visits the tagged profiles, they arrive at another lunchbox, but this time, it reveals videos of what’s inside (a veggie, a sandwich, apple, granola or juicebox), and implores viewers to donate $3 to feed a child at school today.

Check it out: Hope_Lunchbox