Instagram annual report

digital, social

Description

We were tasked with doing an annual report for the Calgary Zoo. We could have made a printed annual report and called it a day, but we felt that there was more potential and a larger problem to solve. Being a non-profit that preached conservation, we felt that the zoo would benefit from practicing what they preached by creating a paperless and zero-carbon footprint annual report on Instagram. Coming up with an annual report, that isn’t a snorefest.

Cannes Design Lion – 2014 (Bronze)
Gold Marketing Media Innovation Award – 2014
Anvil – 2014 Best of Show
Anvil – 2014 Annual Report
ADCC – Merit